Milestones at a Glance
Recent Marketing Campaigns
Revenue
117% of Ticket Revenue Goal
102% of Ticket Sales Goal
ROI of 9:1
Digital Advertising
40 GDN Campaigns
0.5% Average CTR (above industry average)
Social Media
+31% YOY Instagram
+5% YOY Facebook
45 Paid Campaigns
+10% YOY Email Club Members
+23 % YOY Campaigns
6M+ Emails sent
37% Open Rate Record!
Website
+14% YOY Unique Visitors
465K Record!
+11% YOY Pageviews
1.5M Record!
Traditional & OOH
Out-of-Home
Print
Radio
Television
Experience
The Florida Orchestra
Marketing Consultant
Feb 2025 – Present
Senior Director of Marketing & Digital Media
Nov 2021 – Feb 2025
Digital Marketing Manager
Sept 2019 – Oct 2021
Media and Communications Manager
July 2015 – Aug 2019
Marketing and Communications Manager
July 2008 – June 2015
Marketing Services Manager
Apr 2006 – June 2008
First Advantage
Communications Specialist
Dec 2001 – Dec 2005
eMedicine.com
Copy Editor
May 2000 – Oct 2001
May 1999 – Oct 1999
Education
Master of Arts in Literature
University of South Florida
Bachelor of Arts in Literature
Eckerd College
Digital Marketing Certificate
USF Muma College of Business
Certifications
Curious to learn more?
