I’m Carrie Olin Elliott, a marketing strategist and storyteller with a passion for purpose-driven work and a proven track record of delivering results. My background spans traditional and digital marketing, visual storytelling, media buying, and (my favorite) analytics.  I like to approach projects with a blend of creativity and data-driven precision, whether it’s reimagining a campaign featuring the local flora or managing complex CRM ecosystems.

For nearly two decades, I worked in the marketing department at The Florida Orchestra. As the Senior Director of Marketing, I spearheaded brand strategy, content development, digital advertising, and revenue growth, and the orchestra achieved record highs in website traffic, email engagement, and ticket revenue. I also led a small, high-performing team and collaborated closely with senior leadership to execute brand-forward strategies.

Beyond the office, I’m a devoted traveler and lifelong learner who has visited 25 countries, including Namibia, Latvia, New Zealand, and Wales. That’s how Travel or Elsewhere got its start. Originally a travel blog, I’ve left some of my favorite posts up, as a reminder of where adventure can lead.

Whether I’m planning a marketing campaign or my next international trip, I bring curiosity, adaptability, and a love of storytelling to everything I do.